I’ve always been a massive fan of Aussiebum underwear and swimwear and have a very large collection… started following them and purchasing back when they first started! They had great ideas and great marketing! But over time the fit, design and marketing just became silly amd strange and with a constant 50% off sale every week they have lost me as a recurring customer!
I’ve been following Luke and the growth of B2LD (and its predecessor) over last few years and I am happy to say I love the products… I have underwear, swimwear and accessories! (C*k Rings)
I love them all!
If you’re in doubt don’t be!